Privacy Policy

We take your privacy extremely seriously. This Privacy Policy sets out how Wuhan Hezhilian Textile Co., Ltd. (trading as orineln, hereinafter referred to as “we”, “us” or “our”) collects, uses, discloses and otherwise processes your personal information when you access and use our website and services.

Legal Entity: Wuhan Hezhilian Textile Co., Ltd. Business Address: Unit 303, Factory Building 6, No. 91 Huayuanwan 2nd Street, Daji Subdistrict, Caidian District, Wuhan City, Hubei Province Contact Phone: 17345416745 Email: service@orineln.com Customer Service Hours: Monday to Friday, 9:00 AM – 5:00 PM (GMT+8)

Collection and Use of Personal Data

Personal data refers to any information that can directly or indirectly identify an individual. It excludes irreversibly anonymised or aggregated data that cannot be linked back to any identifiable individual. We process your personal data in strict compliance with the principles of lawfulness, fairness and transparency. We only collect the minimum scope of personal data necessary to fulfil specified and legitimate business purposes, and deploy robust technical and organisational security measures to protect your data. Where applicable, data processing is carried out based on our legitimate business interests, including but not limited to account verification, fraud risk monitoring and platform security maintenance.

Types of Personal Data We Collect

2.1 Information You Voluntarily Provide

We collect personal data you actively submit when registering an account, contacting customer support, completing surveys, using live chat or placing orders on our platform. For transaction and order processing, this information may include payment verification details, billing address, shipping address and your contact information.

2.2 Service Usage Data

When you browse and use our website, we automatically collect non-sensitive usage data, such as your device type, unique device identifier, IP address, operating system, browser type, service usage statistics, system diagnostic information and approximate geolocation data (collected via GPS or IP-based geolocation where available).

Advertising Identifiers: We and our third-party advertising partners (including AppLovin) may collect your device's advertising identifier (such as Google Advertising ID / GAID or Apple IDFA) to deliver personalized advertisements and measure ad performance. All such data is used solely to optimise service quality, improve website performance and enhance user experience.

How We Use Your Personal Data

We process your personal data primarily to provide, maintain and improve our products and services, send service notifications, conduct lawful marketing activities (subject to your explicit prior consent), and protect the security of our platform and all users.

3.1 Service Delivery and Optimisation

We may use your personal data for data analytics, market research, internal audits and promotional campaign management. All of the above activities are undertaken based on our legitimate business interests to ensure stable operation and continuous improvement of our services.

3.2 User Communications

We will send essential transactional and service-related notifications to ensure smooth order fulfilment and satisfactory service experience. Marketing emails and promotional messages will only be delivered once you grant explicit authorisation. You retain the right to withdraw consent or opt out of marketing communications at any time by contacting our customer service team.

We also use your personal information to promptly respond to your enquiries, feedback and after-sales requests. We will share your personal data with third-party marketing partners only after obtaining your prior explicit consent, and you may revoke such consent at any time without adverse consequences.

Consent Management

We use a Cookie consent banner on our website to collect user consent. You may manage your consent preferences at any time via our settings page. We will not share personal data with advertising partners prior to obtaining your consent. For users located in the EEA/UK/Switzerland, we collect consent using a CMP compliant with the IAB TCF standard. For users in certain states of the United States, we provide a "Do Not Sell" opt-out mechanism.

Cookies and Similar Tracking Technologies

Cookies are small text files stored locally on your browser. Together with other similar identification and tracking technologies, cookies allow us to customise website content according to user preferences, measure advertising performance, analyse browsing behaviour, and deliver a safer, more personalised browsing experience. The types and scope of cookies deployed vary depending on the web pages you visit and services you use. You may adjust your browser settings to manage or disable cookies at your discretion.

Disclosure of Your Personal Data

We may share your personal data with trusted third-party service providers that assist us with order fulfilment, logistics distribution, technical support and ongoing service delivery. We will never share your personal information with external parties for their independent marketing purposes without your explicit prior consent.

We may share your personal data with AppLovin Corporation for the purpose of serving personalized advertisements. AppLovin may collect device identifiers (such as Android Advertising ID or Apple IDFA), IP address, and other information to provide targeted advertising services. For more information about AppLovin's collection and use of your information visit: https://legal.applovin.com/privacy/

We may disclose your personal data under the following lawful circumstances:

• To comply with applicable legal obligations and regulatory requirements within the European Economic Area (EEA) or your country/region of residence. For users located in the EEA, all our data processing activities comply with Article 6(1) of the General Data Protection Regulation (GDPR).
• In the event of corporate restructuring, including but not limited to mergers, acquisitions, equity transfers, joint ventures, asset sales or bankruptcy and liquidation proceedings. Your personal data may be transferred together with relevant business assets to the successor third party.
• In good faith to protect our legitimate business interests, including enforcing our User Terms of Service, investigating suspected fraudulent activity, and safeguarding the legal rights and interests of our platform, users and business operations.
• To respond to valid legal process, official requests from authorised government bodies, national security requirements or matters of public interest.

We do not share any sensitive personal data (including children's data) or custom events or objects with AppLovin.

Children’s Privacy Protection

Our website and associated services are intended for users aged 16 and above. We do not knowingly collect or store personal information of minors under 16 years of age. If we discover we have inadvertently obtained personal data of a minor under 16, we will take immediate action to fully delete such data. If you believe we hold information relating to a minor, please contact us promptly via our official customer service channels.

We do not use AppLovin's services in connection with any user who qualifies as a "child" under applicable laws. We do not knowingly provide children's data to AppLovin or cause such information to be provided via a third party.

Data Subject Rights

As a data subject, you hold the following rights concerning your personal data: the right to access, rectify and erase your personal data; the right to restrict or object to data processing; the right to receive your personal data in a structured, machine-readable format; and the right to lodge a complaint with your local data protection authority.

You have the right to opt out of the sale or sharing of your personal information for targeted advertising purposes. To exercise this right, please send an email to service@orineln.com. California residents may also use the Global Privacy Control (GPC) signal to opt out.

We may verify your identity before responding to privacy requests to secure your data. We commit to responding to all valid user requests within 30 calendar days. Certain requests may be partially or fully declined where restricted by applicable laws and regulations. You may submit all privacy-related enquiries and requests through our official customer service channels.

Third-Party Websites and External Services

Our website may contain hyperlinks to third-party external websites and service platforms. This Privacy Policy applies solely to personal data collected and processed by orineln, and does not extend to any third-party platforms. We are not liable for the privacy policies or data handling practices of external websites. We strongly advise you to carefully review each third party’s privacy policy before browsing or submitting personal information.

Data Security, Integrity and Retention

We implement comprehensive and reasonable technical, administrative and physical security safeguards to prevent unauthorised access, disclosure, alteration, loss and misuse of your personal data. We retain your personal data only for the minimum period necessary to achieve the purposes set out in this Policy, unless a longer retention period is required or permitted by applicable laws and regulatory requirements.

Amendments to This Privacy Policy

We reserve the right to revise and update this Privacy Policy from time to time to reflect regulatory updates, industry practice changes and technical service upgrades. The revised Privacy Policy will be published on our official website and take effect upon publication. Your continued use of our website and services after the update constitutes your acceptance of the revised terms. If you disagree with the amended policy terms, you must immediately cease using our services and contact us to apply for account closure.